Sue Phillips is a self-proclaimed "scentrpreneur" whose mission is "To create memorable fragrance experiences drop-by-drop." That mission led her to create her own company, where she has designed scents for some of the world's most exclusive brands and celebrities, including Tiffany, Burberry, Elizabeth Arden, and Lancôme. 

House of Fragrance's focus has shifted to distill her personal experience, high taste level, and ingenuity into memorable bespoke perfumes based on an individual's personality. 

The task was to define a contemporary brand positioning and identify that reflects Sue Phillips' classical ethos and style within the House of Fragrance while establishing the brand as timeless and premium.